Case Study: Foodbank Australia achieves targeted donor and volunteer engagement and efficient national coordination to fight hunger with Salesforce for Nonprofits

Foodbank Australia employs cloud in the fight against hunger

Foodbank Australia is one of the country’s largest hunger-relief organizations, redistributing surplus food from farmers, manufacturers and retailers and coordinating more than $200M in food donations to over 2,800 welfare agencies. Because Australia is vast and transport costs are high, cash donations and coordinated volunteer support are critical, but fragmented touchpoints and no system for tracking interactions left donors and volunteers receiving generic, untargeted communications and state and national offices occasionally duplicating effort.

By implementing Salesforce’s Nonprofit Success Pack to underpin its donation process, Foodbank now captures clearer insights into donors and volunteers, delivers timely, relevant messaging based on individual interests (food, money, or volunteering), and coordinates activity between state offices and national headquarters. The result is deeper engagement, reduced duplication of effort, more funds routed into programs, and a stronger, data-driven foundation for pursuing the organization’s goal of ending hunger in Australia.

Foodbank Australia

Jason Hincks

CEO