Case Study: Fondazione per l'infanzia Ronald McDonald Italia doubles donations and centralizes donor management with Salesforce for Nonprofits

Fondazione per l’infanzia Ronald McDonald Italia helps more children with Salesforce

Fondazione per l'infanzia Ronald McDonald Italia supports children who must travel for specialist hospital care by offering Ronald McDonald Houses, Family Rooms and volunteer-led “Hospitality à la Carte” services. To reach more families and convert the many donor opportunities generated by McDonald’s and other channels, the foundation needed to centralise donor and volunteer data, improve online fundraising and streamline operations that were previously scattered across spreadsheets, paper and an unwieldy CRM.

Working with Salesforce.org, the foundation implemented Sales Cloud, Service Cloud and Pardot and integrated them with its website to centralise records, track volunteers, enable Chatter collaboration and run automated email journeys to convert visitors into donors. The changes doubled donations in 2018 versus the previous year, increased operational efficiency and freed staff time, giving the organisation a scalable platform to support growth plans such as a new house and expanded programs.

Fondazione per L'Infanzia Ronald McDonal

Marianna Pucciarelli

Individual Giving Manager