Case Study: Fair Trade USA achieves consolidated data, real-time insights, and improved account service with Salesforce for Nonprofits

Fair Trade USA certifies companies who are helping to empower farmers and workers around the world

Fair Trade USA, the leading third‑party certifier of Fair Trade products in the United States, certifies companies that empower farmers and workers worldwide. Limited by an ACT! system that only handled contacts, the organization needed a scalable platform to manage and sharedata across product partners, certification programs and internal teams.

Fair Trade USA deployed Salesforce Sales Cloud and Service Cloud to 80 employees, consolidating leads, accounts, tasks and workflows; building custom objects for product catalogs, applications, certifications and contracts; integrating QuickBooks and MIP; and adding mobile access and a partner portal for 800+ companies. The solution scaled with growth and delivered real‑time visibility, improved business planning and decision making, and faster, more effective account service.

Fair Trade USA