Case Study: Bryant University achieves campus-wide efficiency and personalized constituent engagement with Salesforce for Nonprofits

Driving Efficiency Across Bryant University

Bryant University adopted Salesforce to become a more connected campus after struggling with fragmented contact management—Word docs, spreadsheets, and handwritten notes made it hard to track interactions and communicate effectively with prospects, students, alumni, and partners. The university focused on high-need areas first, looking for automation and visibility to replace manual processes and improve constituent engagement.

By rolling out Sales Cloud across units—starting with the Hassenfeld Institute and expanding to executive education, international affairs, and admissions—Bryant centralized records, enabled mobile and multilingual access, and integrated Salesforce with its SIS. The result: more personalized outreach, faster follow-up, better tracking of admissions and at-risk students, greater staff visibility and flexibility, and growing demand across campus for further Salesforce adoption.

Bryant University

Chuck Locurto

Vice President and Chief Information Officer