Case Study: Dordt University increases admit conversion to 70.4% with Salesforce for Nonprofits

Dordt University Implements Solutions that Drive Student Engagement with Salesforce

Dordt University, a faith-based private college in Sioux Center, Iowa with over 1,500 students, needed a more personalized, efficient way to communicate with prospects and manage admissions data. Prior to Salesforce, staff relied on manual Excel tracking, which made delegation and timely follow-up difficult and limited their ability to deliver tailored, self-service experiences for applicants.

By implementing Enrollment Rx built natively on the Salesforce platform, along with Lightning CRM and Pardot, Dordt automated notifications, streamlined workflows, and empowered admissions staff to manage data more easily. The result: faster application processing, sustained applicant engagement, a rise in admit conversion from 63% to 70.4%, an 11% increase in total applicants, and a 20% jump in campus visits—while reducing counselor workload.

Dordt University

Eric Tudor

Associate Director of Strategy and Recruitment