Case Study: Diabetes Australia – Victoria achieves 25% revenue growth and halves inquiry handling time with Salesforce for Nonprofits

Diabetes Australia-VIC Ramps Up Support for Sufferers in Victoria

Diabetes Australia‑VIC, the peak consumer body and leading charity for more than 235,000 people affected by diabetes since 1953, was hampered by 17 disparate databases that made it nearly impossible to improve member services, fundraising and customer support. Repeated lookups and poor case tracking meant inquiries took too long and information frequently fell through the gaps, so the organization needed a flexible, fast solution.

They implemented Salesforce Sales Cloud’s call center solution—deployed six times faster than competitors—and purchased 120 licenses to give staff browser access to over one million contacts. The new workflows enable end‑to‑end case tracking, halved inquiry handling time, simplified reporting and contributed to a 25% increase in revenues.

Diabetes Australia – Victoria