Case Study: EMD Business School achieves a connected, single-platform campus and personalised student experience with Salesforce for Nonprofits

Delivering a world-class student & staff experience from its inception

EMD Business School, a “people first” institution, was struggling to maintain personalized student services as enrollments grew and operations remained on paper and spreadsheets. Leadership needed a cloud-based, easy-to-use platform to scale individualized experiences while reducing administrative burden and enabling rapid growth.

EMD implemented Salesforce.org Education Cloud (Sales Cloud, HEDA, Service Cloud, Community Cloud, Pardot and AppExchange partners) to centralize SIS, admissions, scholarships, financial aid, marketing, payments and other campus systems. The result is a single 360-degree view of each student, automated processes and marketing journeys, faster career placements and fundraising, reduced admin overhead, and measurable gains in student engagement and success — with further rollout of advisor tools, surveys and integrations planned.

EMD Business School

Xavier Palou

Director