Case Study: Cradles to Crayons achieves unified constituent insights and scalable operations with Salesforce for Nonprofits

Cradles to Crayons Outfits their Operation with the Nonprofit Starter Pack

Cradles to Crayons is a nonprofit that outfits children living in poverty with essentials like clothing, shoes, books, and school supplies, operating in Boston and Philadelphia and engaging hundreds of corporations and thousands of families. As the organization grew, its work was hampered by disparate databases, spreadsheets, and paper files that made staff spend too much time on data entry and left no holistic view of supporter engagement or a clear path to scale.

Cradles to Crayons implemented Salesforce (Nonprofit Success Pack, Customer Communities, and Mobile) to unify data and automate processes, giving staff a real-time 360-degree view of contacts, donations, volunteer activity, and inventory via a custom mobile app and dashboards. Website integration and automated notifications streamlined communications and donor acknowledgments, saved staff time, improved fundraising and product-collection visibility, and positioned the organization to scale nationally with help from Sputnik Moment Consulting.

Cradles to Crayons

Lynn Margherio

Founder and CEO