Case Study: Sydney Homeless Connect achieves streamlined volunteer coordination and real-time outreach with Salesforce for Nonprofits

Connecting Homeless Guests to Support Services using Marketing Cloud

Sydney Homeless Connect is a volunteer-driven nonprofit founded in 2010 that runs an annual one-day event to connect people at risk of or experiencing homelessness with services and care providers. The organization struggled with fragmented data and ad hoc communication tools across staff and volunteer chapters, which led to muddled outreach, late arrivals, unprepared volunteers, and higher dropout rates.

By standardizing on Sales Cloud for centralized relationship management and Marketing Cloud (Journey Builder, Mobile Studio, Social Studio) for targeted email journeys, SMS Guide Book delivery, landing pages, and social monitoring, Sydney Homeless Connect streamlined outreach and real-time response. The result is clearer, role-specific communications, improved volunteer retention and on-day processing, better insight into volunteer and guest needs, and a more efficient, scalable system that has even helped guests become returning volunteers and closed critical service gaps.

Sydney Homeless Connect

Andrew Everingham

Founder and Chief Executive Officer