Case Study: Georgetown University achieves unified student insights and stronger campus connections with Salesforce for Nonprofits

Community Portals Build Stronger Connections for Georgetown University

Georgetown University, the oldest Catholic and Jesuit higher-education institution in the U.S., serves 17,000+ students and is guided by the Jesuit value of “cura personalis” (care for the whole person). The university needed a complete, secure view of students, faculty, alumni, and donors to strengthen advising relationships, support a needs‑blind admissions model and the Georgetown Scholarship Program, and better track fundraising — but data lived in outdated, siloed systems.

Georgetown implemented a unified Salesforce platform (GU360) with portals including Hoya360, GUFaculty360 and Advising360, plus Sales and Service Cloud and Premier Success, to connect records, centralize advising, and surface fundraising impact. The result: advisors and staff have a single student view, students can more easily access resources, Advancement can demonstrate long‑term philanthropic impact, and the university has stronger relationships, improved student success and more data‑driven decision making (supporting initiatives like a $1.5B campaign and a GSP graduation rate in the mid‑90s).

Georgetown University

Jo Ann Grainger

Associate Vice President for Advancement Services and Special Projects