Case Study: Common Sense Media achieves unified data, boosted social engagement and better donor insights with Salesforce for Nonprofits

Common Sense Media Keeps Kids and Families Safe, Informed, and Engaged with Salesforce and Social Studio

Common Sense Media is a nonprofit that provides trusted information and resources to help kids and families thrive, but its growth was held back by siloed systems, duplicate data, fractured social channels, and limited ability to personalize outreach. With contacts and engagement scattered across spreadsheets, separate publishing tools, and multiple databases, teams lacked a single view of constituents and struggled to coordinate events, fundraising, and communications.

By consolidating data and workflows on Salesforce (NPSP), Marketing Cloud, Social Studio and Service Cloud, Common Sense centralized member and donor records, automated personalized journeys, and unified social publishing and listening. The impact included an 88% increase in social post volume, ~60% more monthly impressions, 16% more followers, average online donations up 50%, hyper-targeted emails with opens ~30%+ and CTRs near 10%, faster reporting, and 300% donor growth over four years.

Common Sense Media

Ellen Seebold

Director, Social Media