Case Study: Code.org achieves streamlined donor-pipeline management with Salesforce for Nonprofits

Code.org builds partnerships to expand computer science education with SalesforceIQ

Code.org is a nonprofit that drives computer science education nationwide and relies heavily on partnerships and donors to scale its work. As a small fundraising team, Head of Fundraising Maria Choi needed an efficient way to capture and share contact details, call and email notes, and meeting history so the team could manage a large pipeline without wasting time on manual data entry or internal emails.

Code.org adopted SalesforceIQ (alongside Sales Cloud) to centralize donor information, tag stakeholders, and surface relationship history across the team. The platform reduced admin work, improved visibility into prospects, and enabled timely re-engagement — once turning a previously uninterested executive into a major donor — freeing the two-person team to focus more on building partnerships and expanding computer science education.

Code.org

Maria Choi

Head of Fundraising & Partnerships