Case Study: Change.org achieves scalable, personalized global engagement with Salesforce for Nonprofits

Change.org Empowers Users to Make a Difference with the Help of Marketing Cloud

Change.org is a global petition platform that empowers people to drive change — from a successful campaign that helped free a jailed couple to a community of 170 million active users. As the organization scaled, it needed to deliver relevant, timely content and build true lifecycle messaging across 19 countries and dozens of languages while giving local teams the ability to adapt communications for their markets.

By adopting Salesforce Marketing Cloud alongside Service Cloud and Social Studio, Change.org implemented dynamic content, segmented welcome series, and localized translations so users receive personalized cadences and petition recommendations based on engagement. The multicloud approach provides a 360° customer view, improves social engagement efficiency, and enables more targeted, effective communications that boost user engagement and drive real-world results.

Change.org

Alice Cornell

Director of Email Deliverability