Case Study: Canadian Cancer Society achieves 225% increase in average fundraising and personalized 1-to-1 engagement with Salesforce for Nonprofits

Canadian Cancer Society in Saskatchewan Builds Lasting Constituent Relationships with 1-to-1 Engagement

The Canadian Cancer Society in Saskatchewan is a large, community-based nonprofit that supports prevention, research, information and care for people affected by cancer. Facing declining revenues and complaints from donors, volunteers and participants about planning and recruitment for its signature Relay For Life event, the chapter lacked a way to turn constituent feedback into an actionable engagement strategy to strengthen relationships and increase fundraising.

Working with Heller Consulting, the Society consolidated constituent data into Salesforce and, in under five weeks, launched an omni‑channel engagement centre using Sales, Service, Marketing and Community Clouds. Targeted “constituent journeys,” automated emails and personalized outbound calls gave staff the tools to engage supporters one‑to‑one. The result: average participant fundraising increased 225%, participants sent five times more fundraising emails, zero‑dollar fundraisers dropped 10%, and local event registration and participation grew by as much as 500%.

Canadian Cancer Society

Catherine Moore

Senior Director of Strategic Engagement & Platform Development