Case Study: Babson achieves streamlined, personalized admissions and stronger applicant connections with Salesforce for Nonprofits

Babson recruits Salesforce to manage its admissions process

Babson College, a top-ranked entrepreneurship school, needed more than a CRM — it had to overhaul admissions processes, systems, and technology to unify applicant data, improve communication, and replace manual spreadsheets and email workflows so staff could stay aligned and deliver a better applicant experience.

Using Salesforce Sales Cloud, Chatter, and the Platform, Babson built a personalized admissions portal and integrated front-end/back-end systems to centralize candidate records, automate communications, and feed other marketing tools. The result: real-time reporting and mobile access for recruiters and administrators, higher productivity, faster issue resolution, and a stronger, more seamless experience for applicants.

Babson

Petia Whitmore

Dean of Graduate Admissions