Salesforce for Nonprofits
330 Case Studies
A Salesforce for Nonprofits Case Study
Awana, a nonprofit Christian schooling program, needed a cost‑effective, hosted CRM that would streamline sales, marketing, and customer service processes without draining IT resources and that would integrate with their JD Edwards accounting system. With limited staff and budget, the organization required a flexible solution to improve visibility and operational efficiency across ministry services.
Awana chose Salesforce Sales Cloud and Force.com, deploying 175 users in one month and integrating email via Connect for Outlook. Cast Iron provided bi‑directional synchronization with JD Edwards, while the Force.com API supported a new online hiring app and a forthcoming self‑service portal. The implementation delivered faster, real‑time reporting, higher internal adoption, and dashboards for opportunities, forecasting, customers, and inquiries—enabling executives to spot opportunities and plan strategically.