Case Study: ASTRiiD unlocks the UK's invisible talent pool with Salesforce for Nonprofits

ASTRiiD helps businesses tap into a valuable and invisible talent pool

ASTRiiD, founded by David Shutts OBE, is a UK social enterprise that connects skilled people living with long-term illnesses — including cancer — to paid and voluntary work. Many such people face physical, emotional and practical barriers to steady employment, creating an “invisible” talent pool that businesses struggle to access; ASTRiiD’s challenge was to simplify the application and matching process so members and employers could connect quickly and flexibly.

With pro bono support and free licences from Salesforce.org, ASTRiiD built a virtual platform using Sales Cloud and Community Cloud and an interactive app to capture skills, preferences and match members to opportunities while managing lead nurturing and onboarding. The scalable, cloud-based solution has launched the service, created a simple user journey for members and employers, and positioned ASTRiiD to grow its reach, help fill SME skills gaps and improve the wellbeing and employment prospects of thousands.

ASTRiiD

David Shutts

Chief Executive and Founder