Salesforce for Nonprofits
330 Case Studies
A Salesforce for Nonprofits Case Study
The University of Massachusetts System faced fragmented, paper- and email-based administrative services across its four campuses, medical school, and law school, which limited efficiency, collaboration, and employee satisfaction. Leadership sought a scalable solution to streamline HR, finance, procurement, payroll, and IT operations, reduce costs, and modernize the employee experience.
UMass expanded its longtime use of Salesforce — implementing Service Cloud and Experience Cloud with an employee-centric design and change-management approach — to simplify journeys, reduce friction, and encourage interdepartmental collaboration. The rollout improved adoption and workflow consistency across departments, enabled ongoing expansion of the platform, and set the stage for further automation using AI, chatbots, and RPA to boost productivity and efficiency.
Doug Anderson
Deputy Chief Information Officer