Case Study: Valpak achieves $12M in renewal revenue and 73% faster time-to-quote with Salesforce CPQ

Less paper means more revenue for Valpak

Valpak, the blue-envelope coupon company that reaches nearly 41 million consumers across 141 markets, was hampered by a manual quoting process of checks, paper contracts and a 20-year-old order-entry system that left finance and revenue teams without clear visibility or forecasting. To centralize lead-to-cash and modernize billing, Valpak engaged the Salesforce Customer Success Group and implemented Salesforce Revenue Cloud, including Salesforce CPQ.

Using Salesforce CPQ, Valpak moved 34,000 clients from paper to annual digital contracts, introduced digital quotes and automated billing, and streamlined payment collection and invoice processing; within six months they recorded a $12M increase in renewals and a 73% reduction in time-to-quote. Salesforce CPQ also delivered compliant pricing, improved renewals and recurring revenue, faster product launches, and much greater revenue visibility—turning processes that once took hours or days into minutes.

Valpak

Chris Cate

EVP and CIO