Case Study: Nox achieves 3.5x more first-time purchases and 35% of sales with Salesfloor

How Nox Uses Automat To Convert Traffic Into Customers, Faster

Nox, a D2C sexual wellness brand, was overwhelmed with hundreds of repetitive DMs and emails from first‑time shoppers asking what to buy. The founder needed a private, non‑judgmental way to give immediate, on‑brand guidance and reduce pressure on the social team, but was initially hesitant about using AI in a sensitive category.

Automat built a conversational bot trained on Nox’s product catalog and tone, launched on the homepage within weeks to guide users through a quiz‑style flow and personalize the site in real time. The bot now drives 35% of Nox’s sales: first‑time visitors who chat convert 3.5× more, repeat bot users convert 2× more, and chatters spend twice as long on site and view 85% more pages, with strong customer praise for the experience.

Nox

Amy Johnson

Co-Founder and Chief Executive Officer