Case Study: amika achieves 3x conversion and 4x revenue per user with Salesfloor Maestro AI

How amika Uses Maestro to Drive Online Sales and Trust

Amika wanted to create a more intimate, always-on online experience that could answer shoppers’ hair care questions in real time and turn conversations into sales. The brand partnered with Salesfloor and its Maestro AI solution to deliver personalized recommendations and stand out in a competitive market.

Salesfloor built “ace,” amika’s AI Hair Advisor, and launched it quickly on the website through conversational banners and pop-up chat. The solution personalized the shopping experience in real time and delivered strong results: customers who chatted with ace were 3x more likely to buy, 90% reported satisfaction, and those chats generated 4x average revenue per user.

Amika

Robbi Webb

Vice President of Ecommerce