Case Study: Sally Hansen achieves 11,000 email captures, 85% opt-in and 2.43-minute engagement with Salesfloor

Helping Users Find their Perfect Shade of Red with Conversational AI

Sally Hansen, part of Coty and an iconic global nail-care brand with over 300 shades, wanted to help consumers find their perfect holiday red while driving deeper engagement and building their email list. The challenge was to create a vibrant, personalized experience that would perform on social channels, keep users engaged, and convert casual browsers into opted‑in contacts.

Automat built a Facebook Messenger Conversational AI called “Festive Reds” — a four‑question quiz with a contest incentive, personalized recommendations, tutorial content and one‑tap email capture. In a five‑day campaign it generated 2.43 minutes of engagement per conversation, ~0 exits from the quiz, an 85% email opt‑in rate (17x the website rate) and captured 11,000 emails, earning strong praise from Sally Hansen for its branded voice and performance.

Sally Hansen

Jon-Michael Oliva

Senior Digital Manager Global & US