Case Study: R. STAHL achieves a 360-degree customer view with Salesforce and Salesfive

R. STAHL unifies global CRM in 1 year with Salesfive

R. STAHL, a provider of explosion protection technology, faced challenges with its outdated Microsoft Dynamics CRM system. The system did not meet the needs of its global sales teams, lacked integration with other software like SAP and Qlik, and resulted in fragmented data that prevented a holistic customer view. To address this, they partnered with vendor Salesfive to implement a new, innovative CRM solution.

Salesfive implemented Salesforce Sales Cloud as the new global CRM system, replacing Microsoft Dynamics. The solution included integrating SAP and Qlik via the Lobster platform and establishing a Master Data Management (MDM) concept for high data quality. This provided R. STAHL's sales staff with a centralized 360-degree customer view, significantly improving process efficiency and data quality. Salesfive also managed a change management process to ensure high user acceptance among the company's 1,700 employees.

R. STAHL