Case Study: Phoenix Contact achieves global CRM standardization with Salesforce and Salesfive

Phoenix Contact unifies 50+ global sales companies with Salesfive

Phoenix Contact, a global provider of industrial automation solutions, faced challenges in standardizing its complex, country-specific sales processes and managing rapid growth. Partnering with Salesfive, they sought to implement a global, flexible CRM solution from Salesforce to improve collaboration and transparency, requiring effective change management for a smooth international rollout.

Salesfive implemented a centralized Salesforce platform, including Sales Cloud, Service Cloud, and Marketing Cloud Account Engagement, to automate processes and create a 360-degree customer view. The solution included a structured change management and training program to ensure high user acceptance. As a result, Phoenix Contact established a globally accepted platform that optimized collaboration, automated manual processes, and created an IT foundation for further growth. Salesfive helped orchestrate a sustainable mindset shift within the company.

Phoenix Contact