Case Study: Fujifilm achieves unified, data-driven sales across Europe with Salesfive and Salesforce

Fujifilm unifies CRM across 6 European countries with Salesfive

Fujifilm, a company known worldwide for its cameras and photographic equipment, needed a CRM system for its European Photo Imaging division to operate data-driven sales and replace inefficient local solutions and spreadsheets. They chose Salesfive as an agile partner to implement a flexible Salesforce solution.

Salesfive implemented Salesforce Sales Cloud, integrating it with Fujifilm's SAP ERP using Jitterbit. The solution included a complex rights and roles concept with dynamic language adaptation for multiple European countries, along with numerous automations and workflows. This provided Fujifilm with a unified system that increased efficiency, enabled seamless data exchange, and simplified processes like automated quote creation, leading to more cross-business and upsales opportunities.

Fujifilm