Case Study: 19grams boosts B2B customer acquisition with Salesfive and Salesforce Marketing Cloud Account Engagement

19grams boosts B2B customer acquisition with Salesfive using Salesforce Marketing Cloud Account Engagement

19grams, a coffee roastery, sought to expand its customer base and drive new B2B customer acquisition through sales promotions like its Advent calendar. To meet this challenge, they engaged the vendor Salesfive to implement Salesforce Marketing Cloud Account Engagement for marketing automation.

Salesfive provided a solution that included customizing the Marketing Cloud platform, linking it to the website for tracking, and setting up automated email journeys. This marketing automation reduced manual effort for 19grams, improved internal management through automatic assignment of responsibilities, and increased customer engagement, ultimately helping to increase sales for their promotions.

19grams