Case Study: Stuarts London boosts conversions with visual search from Salesfire

Visually Similar Search influenced an overall conversion uplift of 8.19%

Stuarts London, a fashion retailer established in 1967, wanted to enhance its online shopping experience to emulate the natural browsing and discovery of its physical stores. The company partnered with vendor Salesfire to implement its Visually Similar Search solution to help customers more easily find unique items that match their personal style.

Salesfire's solution allowed shoppers to upload their own images or crop product photos to find items with similar patterns or styles. This increased on-site engagement and improved the accuracy of search results. The implementation of Visually Similar Search influenced 8% of all orders and was responsible for an overall conversion uplift of 8.19%.

Stuarts London

Ravi Grewal

Owner