Case Study: Happy Beds reduces basket abandonment and boosts conversions with Salesfire

Reducing basket abandonment and increasing conversions

Happy Beds, a UK-based online furniture retailer, wanted to maximize on-site engagement by reducing bounce rates and basket abandonment on their eCommerce store. To address this challenge, they partnered with vendor Salesfire and implemented its Overlay solution.

Salesfire implemented intelligent Overlay campaigns triggered by exit intent, which highlighted the company's unique selling points and Trustpilot ratings to exiting visitors. They also used urgency-instilled campaigns on product pages to display real-time shopper activity. This solution from Salesfire delivered significant results, including Overlay campaigns achieving a 35.38% conversion rate, influencing 11% of all orders and 12% of all revenue, and contributing to a 7.9% increase in average order value.

Happy Beds