Case Study: Justmylook boosts overlay influenced orders with Salesfire Managed Service

Overlay influenced orders increased by 16% year-on-year

Justmylook, a UK-based online beauty retailer, wanted to optimize its Salesfire campaigns for the Q4 peak season to improve on the previous year's performance. The challenge was to maximize their website's conversion rate potential without overburdening their internal team with the demands of campaign creation and strategy during this hectic period. To solve this, they upgraded to the Salesfire Managed Service.

The Salesfire Managed Service provided expert strategy and handled the campaign creation and deployment. This solution led to a 16% year-on-year increase in Overlay influenced orders and a 19% increase in Overlay influenced revenue. By taking on the workload, Salesfire's service allowed Justmylook to deliver optimized campaigns with minimal internal resources and provided valuable insights that informed their wider marketing strategy.

Justmylook

Luke Williams

Sales Director