Case Study: OTTY Sleep boosts Klaviyo browse abandonment revenue with Salesfire

OTTY Sleep boosts Klaviyo revenue 183% with Salesfire

Otty Sleep, a UK-based retailer dedicated to improving sleep quality with affordable mattresses and beds, sought to increase the revenue generated from its Klaviyo browse abandonment email flows. The brand partnered with Salesfire and its AI Connect product to better identify potential customers for these campaigns.

By implementing Salesfire's AI Connect integration, Otty Sleep was able to identify 99% more browse abandonment events that were previously missed. This allowed the brand to trigger its existing Klaviyo emails for a significantly larger audience. As a result, Salesfire's solution helped Otty Sleep generate 183% more revenue from its browse abandonment flows.

Otty Sleep