Case Study: Moss boosts conversions and revenue with Salesfire

Maximising on-site engagement and improving conversions

Moss, a major UK menswear retailer, came to Salesfire with the challenge of maximizing on-site engagement and improving conversion rates. They sought to enhance their customer experience, particularly through their site's search functionality, to better connect shoppers with products.

Salesfire implemented its AI-powered Search and Visually Similar Search tools for Moss. The solution included an optimized search bar, custom CSS to highlight product imagery, and features like Search Promotions and Redirects. This led to significant results, including a 27% of revenue being influenced through Search, a 16.7% conversion rate through Visually Similar Search, and a 3.7% increase in average order value.

Moss

Bryony Tagg

Senior eCommerce Manager