Case Study: Hotel Buyer boosts conversions and retention with Salesfire

Increasing website conversion rate and improving retention through remarketing

Hotel Buyer, a provider of non-food products to the hotel industry, sought to improve its website conversion rate and enhance its data collection for remarketing. The company partnered with Salesfire to implement optimization solutions that would increase customer retention and expand its retargeting capabilities.

Salesfire implemented a suite of tools including its AI-powered Search, Visually Similar Search, Overlays for data capture, Recommendations, and automated Email Sequences. The results were significant, including a 41.87% increase in overall conversion rate from Search and a 60% increase in average order value from Overlays. Recommendations influenced 13% of all revenue, and Email Sequences achieved a 6.4% conversion rate, enabling effective remarketing that wasn't possible before.

Hotel Buyer

Jon Shepard

Chief Executive Officer