Case Study: Excell Sports increases sales and average order value with Salesfire

Increasing AOV in the sporting industry

Excell Sports, a Scotland-based sporting retailer, worked with Salesfire to address the challenge of site abandonment and improve their online conversion rates. The company sought to engage customers who were leaving their website at critical points in the buying journey after showing initial interest.

Salesfire implemented its exit intent technology, using behavioural overlays to create a more fluid customer journey. These overlays displayed relevant messages, such as a promotion for free delivery over a certain amount, to encourage shoppers to complete their purchases or increase their basket value. This solution delivered significant results for Excell Sports, including a 19.4% increase in overall sales and a 110:1 return on investment. Salesfire's technology directly influenced 26.9% of all orders placed on the site.

Excell Sports

Steven Donald

Excell Sports