Case Study: TIC Watches boosts conversions and AOV with Salesfire

Exploring the power of site search and AI technology

Tic Watches, a family-run UK retailer of designer watches, partnered with Salesfire to enhance their on-site user experience and boost key ecommerce metrics. They sought to leverage Salesfire's personalization and AI technology, specifically their Site Search and Product Recommendations, to improve customer engagement and drive sales.

Salesfire implemented its AI-powered Instant Search feature and integrated animated placeholder text to draw user attention. This solution delivered a 24.3% increase in conversions and a 61% lift in average order value from search interactions. Furthermore, Salesfire's retargeting emails with product recommendations contributed to the success, culminating in an impressive 317:1 return on investment for Tic Watches.

TIC Watches

Daniel Richmond

Owner