Case Study: SportsShoes.com boosts conversion and reduces basket abandonment with Salesfire

Driving revenue and reducing basket abandonment

SportsShoes, a leading UK online retailer for running and fitness gear, aimed to drive revenue and reduce its high rate of basket abandonment. To address this challenge, they partnered with vendor Salesfire to implement its Overlays solution, which uses targeted pop-up campaigns to engage shoppers.

Salesfire implemented a strategy using its behavior-triggered Overlays to display captivating messaging and incentives at key points in the customer journey. This included promoting unique selling points to keep visitors on the site and using exit-intent campaigns to recapture abandoning shoppers with discounts or direct routes to checkout. As a result, SportsShoes achieved a 2.1% overall conversion rate uplift, an average order value increase of 7%, and one specific basket campaign achieved an impressive 36% monthly conversion rate.

SportsShoes.com

Dan Cartner

Senior Marketing and eCommerce Manager