Case Study: Direct Soccer boosts Klaviyo revenue with Salesfire AI Connect

Direct Soccer boosts daily Klaviyo revenue by 330% with Salesfire

Direct Soccer, a sportswear retailer specializing in customizable football kits, was already using Klaviyo's abandonment flows to recover revenue but sought to generate additional revenue from these existing email campaigns. They turned to vendor Salesfire and implemented its AI Connect product to enhance their Klaviyo integration.

The solution from Salesfire, AI Connect, identified a significantly higher number of anonymous shoppers, resulting in 90% more abandonment events being tracked. These extra events were then fed into the Klaviyo flows, driving a 330% increase in daily revenue from those campaigns. Salesfire's implementation provided a major boost in recovered sales with minimal changes to the existing email setup.

Direct Soccer