Case Study: Cartwright & Butler boosts search conversion and revenue with Salesfire AI Search

Cartwright & Butler boosts search conversion 26% with Salesfire

Cartwright & Butler, a family-run brand known for food hampers and gifts, partnered with vendor Salesfire to enhance their online product discovery. The challenge was to build on their existing e-commerce success by further optimizing their on-site search functionality to improve customer engagement and drive sales.

Salesfire implemented its AI Search solution, which included personalized greetings for returning customers and intelligent algorithms to promote best-selling items. This led to significant results: an 18% increase in searches, a 26% rise in search conversion rates, and a 96% increase in the average order value for search-influenced orders. Most notably, Salesfire's solution helped increase the revenue influenced by search from 30% to 47% of the site's total revenue.

Cartwright & Butler