Case Study: Eternal Collection boosts sales and ROI with Salesfire

Building on traditional marketing by creating bespoke customer journeys

Eternal Collection, a UK-based retailer of costume jewelry and accessories, sought to enhance its customer experience by creating personalized journeys from homepage to checkout without disrupting its successful traditional marketing strategies. They partnered with Salesfire to implement a solution that would intelligently complement their existing channels, particularly their catalog circulation.

Salesfire implemented a thoughtful strategy using behavioral overlays and exit-intent technology. This solution intelligently shepherded traffic toward catalog sign-up pages and offered targeted promotions only to new customers, thereby increasing brochure circulation and protecting margins. The results were significant: Salesfire influenced 7% of all orders, directly increased sales by 5%, and achieved a remarkable 51:1 return on investment for the retailer.

Eternal Collection

Pauline Buttress

Owner