Case Study: Outerbounds turns cold calling into a new outbound channel with Salesfinity

Outerbounds books a ton of meetings with Salesfinity

Outerbounds, a technical B2B company, faced the challenge of activating an outbound calling channel to reach its highly specialized buyers, including machine learning engineers and data scientists. Their initial reliance on LinkedIn and email through AmpleMarket meant dialing was not a prioritized or scalable channel for them. The Salesfinity parallel dialer was identified as the solution to this challenge.

By implementing Salesfinity, the Outerbounds team unlocked a new outbound channel, enabling structured team call blitzes and targeted one-off dials. The solution had an immediate impact, with the team booking a ton of meetings as soon as they started using it. Salesfinity provided valuable analytics on call volume and connect rates, making the team more data-conscious, and features like Boss Mode ensured they reached verified carriers and real humans.

Outerbounds