Case Study: NewsCatcher books more meetings and makes 800–1,000 weekly calls with Salesfinity

NewsCatcher boosts outbound to 800–1,000 weekly calls with Salesfinity

Newscatcher, a news intelligence company, faced challenges with its outbound sales process. Their SDR team relied on a complex mix of tools that were rigid, time-consuming, and difficult to integrate with platforms like Apollo and Salesforce. This friction severely capped daily call output, making it hard to run clean cadences and often causing messaging to be mismatched to the wrong contact personas.

By implementing Salesfinity's parallel dialing platform, the SDR team transformed its workflow. The solution enabled them to quickly manage multiple contact lists and make calls simultaneously, drastically increasing activity. As a result, an SDR went from booking two meetings per week to consistently booking one or more per day, while also making 800-1,000 calls weekly. Salesfinity's features, including Smart Genie and AI call summarization, also saved time and provided crucial context for personalization.

NewsCatcher