Case Study: University of Waterloo builds stronger co-op employer engagement with SalesEvolve sales training

University of Waterloo - Customer Case Study

University of Waterloo’s Co-operative and Experiential Education (CEE) team needed a better way to connect a growing pool of diverse students with quality employers across many industries. As the university expanded its co-op programs, it wanted a sales training partner that understood its academic environment and could help staff communicate the value of hiring Waterloo co-op students to both existing and new employers. SalesEvolve provided customized sales training and coaching support.

SalesEvolve began with interviews across 32 staff members to understand roles, workflows, and challenges, then designed tailored online workshops and smaller follow-up sessions for practical application and manager coaching. The training covered value-based selling, employer buying cycles, objection handling, account management, and more, and SalesEvolve also delivered recommendations and onboarding materials for ongoing use. The result was stronger team alignment, better internal coaching, and a lasting training framework to support future staff, though no specific numeric business uplift was reported.

University of Waterloo

Ross Johnston

Executive Director, Co-operative Education