Case Study: SaskTel BS&S improves Salesforce forecasting and sales productivity with SalesChoice

SaskTel BS&S boosts sales productivity with SalesChoice and targets 317% ROI

sasktel bs&s, the business sales division of Saskatchewan's leading ICT provider, faced the challenge of modernizing its limited and inconsistent sales workflow within Salesforce to remain competitive. With only three opportunity stages and difficulty scaling across multiple teams, SalesChoice was engaged to help overhaul their process and unlock growth potential.

SalesChoice partnered with sasktel to co-develop and implement a new industry-leading "Prospect-to-Contract" sales process fully integrated into Salesforce. This solution expanded their workflow to nine stages and introduced clear qualification criteria. The results included immediate ROI, improved forecasting accuracy, and a highly conservative estimated 317% ROI from an expected $8.8 million in new and renewal deals over three years.

SaskTel BS&S