Case Study: Rogers Communications achieves 80% forecasting accuracy with SalesChoice

Rogers Communications - Customer Case Study

Rogers Communications, a major Canadian communications and media company with more than 25,000 employees, wanted to improve the operational efficiency of its Enterprise Business Unit sales processes. The main challenges were better forecast accountability, stronger data quality, and smoother workflow—especially around proposal and quote creation. Rogers turned to SalesChoice and its SalesChoice Insight Engine to bring AI-guided selling into its Salesforce environment.

SalesChoice implemented a predictive and prescriptive sales solution that analyzed Rogers’ Commercial Sales data, scored opportunities by likelihood to win, and provided qualification checklists and KPI visibility through integrations with Salesforce/Apttus Quote/Proposal objects and Tableau dashboards. Over the course of a year, SalesChoice helped Rogers achieve 80% forecasting accuracy for winning deals and 90% accuracy in predicting losses early in the sales cycle, while also improving pipeline risk visibility and data quality.

Rogers Communications

Joe Deklic

Vice President Sales Operations & Deal Management