Case Study: Rogers Communications achieves more accurate forecasting and improved sales focus with SalesChoice InsightEngine

Rogers boosts forecast accuracy to 80% with SalesChoice

Rogers Communications, a leading Canadian communications and media company, faced challenges with sales operations complexity, low Salesforce adoption, and poor forecast accuracy. To bring science to its forecasting and optimize sales focus, the company partnered with SalesChoice to implement its InsightEngine™ AI solution.

SalesChoice implemented a custom AI model to predict win/loss outcomes and a qualification rating system, integrated with Salesforce. The results included 80% forecast accuracy on won deals, 90% accuracy in predicting losses early, and a significant reduction in manual effort. This empowered Rogers' sales teams with real-time insights and enhanced focus on high-potential opportunities.

Rogers Communications