Case Study: Quartz Enterprises Achieves Smarter VIP and Fraud Profiling with SalesChoice

Quartz Enterprises - Customer Case Study

Quartz Enterprises, which helps businesses grow in HR, IT, SI, information security, and project management, worked with a media and entertainment client facing the challenge of using AI and predictive customer profiling to identify VIP customers early while also spotting fraud risks such as defaulting payments and multiple identities used to claim bonuses. The client wanted a better way to segment customers into risk and value channels, and turned to SalesChoice for data science and AI guidance.

SalesChoice analyzed the client’s VIP definitions, data sources, and AI/ML approach, then delivered a customized AI insight model strategy, an implementation roadmap, and recommendations to improve data lineage and AI governance. The solution helped reposition the team to predict VIP profiles much earlier in the customer journey and set the client on a stronger path for scaling AI initiatives; while no hard metrics were provided, the customer reported gaining a clear direction and valuable alignment for future machine learning efforts.

Quartz Enterprises

Christopher Tertoole

Director, Business Intelligence