Case Study: Purolator improves sales forecasting and win rates with SalesChoice

Purolator - Customer Case Study

Purolator is an international courier, freight, and logistics company handling over 100 million pieces annually and growing rapidly. Facing the need for better sales foresight during and after Covid-19, Purolator wanted to improve forecast accuracy, predict win rates, and equip sales teams with stronger coaching tools to boost conversion. It chose SalesChoice’s Insight Engine™ for guided selling across its North American salesforce.

SalesChoice customized its AI Insight Engine™ for Purolator to deliver predictive forecasting and guided insights for new and renewal opportunities across six divisions, integrating with Salesforce Einstein and Purolator’s business intelligence layer. The solution provided division-specific win factors, real-time coaching, and a data completeness/audit trail to improve trust in predictions. According to the case study, SalesChoice helped Purolator increase win rates and improve the sales forecasting process.

Purolator

Jeff Green

Senior Vice-President Sales & Customer Experience