Case Study: Macadamian achieves better sales forecasting and opportunity prioritization with SalesChoice

Macadamian influences over $20M in sales decisions with SalesChoice

Macadamian, a full-service software and design firm, faced challenges in accurately forecasting sales and aligning its resources with projected work. The company needed to objectively identify its highest-value opportunities and make more confident, data-backed investment decisions. To address this, Macadamian partnered with SalesChoice and implemented its SalesInsights™ solution.

SalesChoice analyzed over five years of the firm's Salesforce data to provide predictive insights with over 85% accuracy. The solution integrated lead source analysis and a sales decision matrix to guide opportunity prioritization. As a result, SalesChoice influenced over $20 million in sales decisions for Macadamian, achieved an estimated 10,000x ROI, and enabled the team to optimize its focus on the best-fit opportunities.

Macadamian