Case Study: Macadamian achieves better sales forecasting and resource allocation with SalesChoice

Macadamian - Customer Case Study

Macadamian, a full-service software and design firm, needed better sales forecasting and more efficient resource utilization to support its rapidly growing business. To improve decision-making, the company turned to SalesChoice and its Predictive Analytics Insight Engine™, using historical CRM and lead data to better understand win/loss patterns and identify higher-performing lead sources.

SalesChoice analyzed more than five years of Salesforce.com history and Eloqua lead sources, delivering over 85% prediction accuracy and helping Macadamian prioritize the best opportunities. The solution was deployed in less than a day and influenced over $20M in pipeline decisions, with Macadamian citing a 10,000X ROI and renewed confidence in SalesChoice as a key part of its operating practices.

Macadamian

Dinesh Kandanchatha

Managing Director