Case Study: Innovatia improves sales forecasting and guided selling with SalesChoice

Innovatia - Customer Case Study

Innovatia, a leading Atlantic Canada knowledge management company based in Saint John, New Brunswick, was looking for new ways to strengthen its sales process and gain a competitive edge. VP of Sales Gerry Verner wanted to move beyond human judgment and use advanced artificial intelligence and machine learning to improve sales decision-making, forecasting, and team performance. SalesChoice was brought in to help with this transformation.

SalesChoice implemented its Predictive Analytics Insight Engine at Innovatia, including predictive sales forecasting, opportunity scoring into A/B/C categories, pipeline coverage intelligence, and coaching visualizations. The solution helped prioritize the deals most likely to close, improve visibility into forecast risk, and compare sales performance more easily. Innovatia reported that the AI model was getting smarter over time and that the company exceeded its sales objective, finishing at 107% of target in the last 12 months.

Innovatia

Gerry Verner

Vice President Sales & Marketing