Case Study: Digiday achieves more accurate sales forecasting and coaching insights with SalesChoice

Digiday - Customer Case Study

Digiday, a fast-growing media company serving digital media, marketing, and advertising professionals, needed a sales productivity solution to manage a unique and evolving sales cycle. As the company expanded its sales team, Digiday wanted better pipeline visibility, more accurate win forecasting, and actionable coaching insights for Account Executives. SalesChoice was brought in with its Predictive Analytics Insight Engine™ to support these needs.

SalesChoice implemented flexible forecasting over custom sales-cycle timelines, predictive opportunity ratings (A, B, and C), and coaching tools that helped Digiday focus on the best deals and improve pipeline coverage. The result was forecast accuracy exceeding 85%, faster reporting, and less time spent building reports, allowing sales leadership to focus more on customers and closing business.

Digiday

Paul Borselli

Chief Revenue Officer